Kinsfolk & Co’s first hotel, 81 rooms in Fitzrovia drawn from the neighbourhood’s bohemian past.
Stay, Westminster, UK
The Newman sits on Newman Street in Fitzrovia, a few minutes north of Oxford Street, and opened in February 2026 as the first hotel from Kinsfolk & Co. Lind + Almond, the studio of Pernille Lind and Richy Almond, built the interiors around the neighbourhood itself, from its mix of Victorian and art deco buildings to the writers and artists who gathered here between the 1920s and the 1950s. Nancy Cunard is the one they kept coming back to, and her oversized bangles and polka dots recur throughout.
The 81 rooms keep to russet reds and moss greens, with rich wood, stainless steel and built-in furniture that curves like a cruise-liner cabin. The bathrooms have bespoke tiles and carved stone basins, a reference to the glazed Victorian façades and bubble balconies on the streets outside. Below ground, Gambit Bar keeps the same warmth and hosts chess nights.
Information
Address
50 Newman Street
Fitzrovia
London
W1T 3EB